Cardiff City FC
BRANDING
AGENCY: TOWARD
We helped take Championship side Cardiff City Football Club's brand to a new stage, refining and realigning their brand so it's built for the future. We developed a modern design style fit to work across all touch points of the club, from campaigns to concourses.
Deliverables
Brand Refinement
Brand Guidelines
Art Direction
Campaign Rollout
Insight
As part of an ongoing relationship with CCFC we were tasked with many design challenges such as kit launches, season ticket campaigns, general promotions and branded material around the club. Our aim was to refine and realign their brand so it's built for the future.
We developed CCFC's brand assets, typeface, colour palette, art direction and design style to be flexible enough to work across all touch points of the club. Our vision was to create a modern football club which can communicate to the new and old fans simultaneously.
