Cardiff City FC
CAMPAIGN
AGENCY: TOWARD
A campaign uniting fans and players of all ages and ethnicity around Cardiff. Capturing real moments in natural environments. Featuring soundtrack from local Grime MC Mace The Great.
Deliverables
Strategy
Art Direction
Campaign Rollout
Insight
CCFC approached us with the challenge of launching their brand new ADIDAS 2021/22 kits, their focus was to maximise kit sales as well as bring excitement and a buzz around the new season.
We created an engaging & diverse campaign that aimed to tie the culture of the club together, capturing real moments from fans and players in their own environments.
Clare Carter
Head of Retail, CCFC
"As a club, we've always wanted to do more with our fanbase and the community and the strategy and creative direction that the team delivered was awesome."
