VPU Wales
Campaign
#SafeToSay is a bilingual identity and campaign that encourages bystanders to safely step into the conversation. The campaign identity and messaging focuses on giving bystanders tangible solutions.
Deliverables
Campaign Strategy
Campaign Identity
Motion Design
Campaign Rollout
Insight
The Wales Violence Prevention Unit approached us to create a campaign which could better equip bystanders of sexual harassment to safely speak up if they encountered sexual harassment at night.
We helped create a bilingual identity and bold campaign that encourages bystanders to safely step into the conversation. The campaign identity and messaging focuses on giving bystanders tangible solutions.
